I am totally new to this search engine optimization technique. But I am learning too many things nowadays for improving search engine ranking to get more human traffic. There is no guarantee that you will achieve a good search engine ranking by doing some SEO tweaks for your website. However, there are certain traps that will be counter-productive for your SEO efforts. If you fall into the traps of SEO, your website ranking will be gradually turned down. Here are 5 SEO traps that you need to avoid:
1. Creating a SPAM website
Search engines are working toward one goal in mind: to enhance user experience. Of course, what if the users that type in certain keywords land in a SPAM website? That person will likely feel bad for coming to that website. There are many people that are trying to SPAM the search engine with SPAM websites. They use auto blogs that leech content from other blogs and publish it automatically on their website. Not only this will lead to a bad user experience, but the search engines also will not be pleased with it and will gradually drop your ranking.
2. Blasting SPAM comments all over the internet
With the popularity of black hat SEO and the effectiveness of blog commenting as a method to boost search engine ranking, people want to do everything easily. They begin to blast SPAM comments to thousands of blogs out there in the hope that they will get as many backlinks as possible for their website. This is not the right approach to build backlinks. Not only you will be considered spamming the search engine, in the end, but your website is also the one that will be affected. Most blog owners will keep deleting your SPAM comments and the search engines will keep devaluing this kind of backlinking effort.
3. Duplicate content on the same website
Content will no doubt help you to gain more traffic from the search engine. The entire search engine algorithm is about content. The more content you have, the higher your rank in the search engine. However, if you try to game this by placing multiple duplicate contents in your website, the search engine will eventually regard this as SPAM. Not only your website will rank lower in the search engine rank, it will also have a higher chance to get penalized by the search engine.
4. Non-SEO-friendly design
Your website design is an important part of your SEO campaign. Your website design can be good for SEO or it can be bad for SEO. Too many JavaSript codes will make it harder for the search engine to crawl your content. As a result, you may not get the search engine placement you should get when you have a better design. If you experience this, improve your website design immediately and make sure that the design is SEO-friendly. If possible, you should ask your web designer to design your website carefully by not neglecting the SEO part of your website design.
5. Link swap or link exchange
This is an old and junk method of SEO that search engines no longer regard as a useful thing to increase your ranking. Search engines are using your backlink as a measure of your website’s popularity and authority. Link swap or link exchange is a method of backlink that represents no popularity and authority. It means that you are bartering links with other webmasters in favor of ranking. This was useful in the past but it is no longer useful today.
Those are 5 SEO traps that most webmasters are doing but don’t realize their devastating effects on their website. You should avoid using those SEO methods and strive to do the white hat method instead of a black hat. Good and natural SEO will give your website a good ranking for a long time.