Posts Tagged ‘seo’

5 SEO Traps that Will Gradually Turn Down Your Search Engine Ranking

February 17, 2021

I am totally new to this search engine optimization technique. But I am learning too many things nowadays for improving search engine ranking to get more human traffic. There is no guarantee that you will achieve a good search engine ranking by doing some SEO tweaks for your website. However, there are certain traps that will be counter-productive for your SEO efforts. If you fall into the traps of SEO, your website ranking will be gradually turned down. Here are 5 SEO traps that you need to avoid:

1. Creating a SPAM website

Search engines are working toward one goal in mind: to enhance user experience. Of course, what if the users that type in certain keywords land in a SPAM website? That person will likely feel bad for coming to that website. There are many people that are trying to SPAM the search engine with SPAM websites. They use auto blogs that leech content from other blogs and publish it automatically on their website. Not only this will lead to a bad user experience, but the search engines also will not be pleased with it and will gradually drop your ranking.

2. Blasting SPAM comments all over the internet

With the popularity of black hat SEO and the effectiveness of blog commenting as a method to boost search engine ranking, people want to do everything easily. They begin to blast SPAM comments to thousands of blogs out there in the hope that they will get as many backlinks as possible for their website. This is not the right approach to build backlinks. Not only you will be considered spamming the search engine, in the end, but your website is also the one that will be affected. Most blog owners will keep deleting your SPAM comments and the search engines will keep devaluing this kind of backlinking effort.

3. Duplicate content on the same website

Content will no doubt help you to gain more traffic from the search engine. The entire search engine algorithm is about content. The more content you have, the higher your rank in the search engine. However, if you try to game this by placing multiple duplicate contents in your website, the search engine will eventually regard this as SPAM. Not only your website will rank lower in the search engine rank, it will also have a higher chance to get penalized by the search engine.

4. Non-SEO-friendly design

Your website design is an important part of your SEO campaign. Your website design can be good for SEO or it can be bad for SEO. Too many JavaSript codes will make it harder for the search engine to crawl your content. As a result, you may not get the search engine placement you should get when you have a better design. If you experience this, improve your website design immediately and make sure that the design is SEO-friendly. If possible, you should ask your web designer to design your website carefully by not neglecting the SEO part of your website design.

5. Link swap or link exchange

This is an old and junk method of SEO that search engines no longer regard as a useful thing to increase your ranking. Search engines are using your backlink as a measure of your website’s popularity and authority. Link swap or link exchange is a method of backlink that represents no popularity and authority. It means that you are bartering links with other webmasters in favor of ranking. This was useful in the past but it is no longer useful today.

Those are 5 SEO traps that most webmasters are doing but don’t realize their devastating effects on their website. You should avoid using those SEO methods and strive to do the white hat method instead of a black hat. Good and natural SEO will give your website a good ranking for a long time.

Role of Social Media Networks in Your Business Progress

December 17, 2020

Social media is one of the most widely used platforms to communicate and share information effectively with business associates, prospective clients, and the target group. Most entrepreneurs are making use of social networking sites to promote their business globally. To kick start your business or website, get in touch with the contact number at any time.

According to a survey held last year, about 94% of businesses are making use of social media to promote their products and services. It is thus evident that social media is an important marketing tool. It can result in an increase in the number of quality backlinks to your website, which in turn builds more traffic to your website. The popular social networking sites are Facebook, MySpace, Flickr, Twitter, and Google+

Role of social media in promoting a business:

It is the best platform to interact and communicate with your target audience efficiently. This way, you get potential customers and thereby enhance your productivity.
Social media can be used to showcase the complete information of your business, its core features, ideas, and goals to the appropriate group. The pictures, videos, and blogs that you use let the people know your business activities and actions.
It helps the rapid progress of good customer relationships. Customer is the God in business and customer satisfaction is of paramount importance. Offer discounts, free gifts, and packages to your customers, in the beginning, to make them comfortable with your brand.
The use of social media makes the job of interacting with customers on a regular basis easy. It also helps in finding a new customer base.
Social media provides one with various potential marketing options- video marketing, paid advertisement like PPC, and sharing quality content are some of them. Video marketing creates a greater impact.
Visibility of your business can be improved instantly if people are provided with complete information about activities. Do not let the content get stale, keep posting news and developments.
You can have more number of high-quality links which helps in increasing the PR (Page Rank). It also offers various opportunities to enlarge your business.
You can have a strong online presence, which helps in receiving feedback about your products and services and lets you make changes accordingly.
Social media features viral marketing. For instance, if a webpage is created on Facebook, that page can be shared by you with your family and friends, when they do the same it is shared among their family, and so on. This process can quickly spread your company motto and help build more traffic.
To survive the competition, your business must have brand awareness. You can use various social media platforms to make a mark.
It also offers various effective strategies of marketing like e-tuitions, e-book, and webinars.

 

Advantages of Web Directory Submission

January 26, 2018

Web directory submission is one of the key methods of search engine optimization.  Submission of a website to a popular web directory certainly bears great results in the form of link popularity and page rank.  Web directory submission is often a neglected area when it comes to search engine optimization techniques.  SEO methods like forum posting, article submission, blog commenting and the like are employed by the affiliate marketers these days to perfection.  On the other hand, many affiliate marketers fail to recognize the importance and the significance of web directory submission.

It is important to know that web directory submission has got its own advantages.  You should never underestimate the efficacy of submission to web directories.  Most web directories are highly ranked in the search pages of the popular search engines.  Hence if you submit your website to a popular web directory, then the chances of your website receiving high page rank is high too.

Although there are many web directories available on the Internet for you to choose from, pick the directory that enjoys high page rank in the search results of the popular search engines. There are two major types of web directories.  They are free web directories and paid web directories.  Both of them have got their own individual uses and advantages.  Submission of websites to paid web directories has specific advantages when compared to submission of websites to free web directories.

Go for a web directory that does manual submission of links so that your website improves its link popularity in the course of time. Manual submission is a vital factor when it comes to page rank.  Many search engines including Google support manual submission of links than submission through software.  Most popular web directories take the effort of improving the page rank of your website by individually submitting each of your links manually in such a way that link building is done with perfection.   Your website will receive the enormous number of visitors over a period of time by virtue of backlinks triggered from other sites.

It can be categorically said that there is no search optimization method like web directory submission when it comes to link building.  This is the opinion of experts of search engine optimization.  Therefore web directory submission should not be neglected since it contributes a lot to link popularity.  Another advantage of submission to web directories is that most directories have different categories to choose from.  You can choose the right category for your website to optimize the results.