Posts Tagged ‘seo’

Role of Social Media Networks in Your Business Progress

December 17, 2020

Social media is one of the most widely used platforms to communicate and share information effectively with business associates, prospective clients, and the target group. Most entrepreneurs are making use of social networking sites to promote their business globally. To kick start your business or website, get in touch with the contact number at any time.

According to a survey held last year, about 94% of businesses are making use of social media to promote their products and services. It is thus evident that social media is an important marketing tool. It can result in an increase in the number of quality backlinks to your website, which in turn builds more traffic to your website. The popular social networking sites are Facebook, MySpace, Flickr, Twitter, and Google+

Role of social media in promoting a business:

It is the best platform to interact and communicate with your target audience efficiently. This way, you get potential customers and thereby enhance your productivity.
Social media can be used to showcase the complete information of your business, its core features, ideas, and goals to the appropriate group. The pictures, videos, and blogs that you use let the people know your business activities and actions.
It helps the rapid progress of good customer relationships. Customer is the God in business and customer satisfaction is of paramount importance. Offer discounts, free gifts, and packages to your customers, in the beginning, to make them comfortable with your brand.
The use of social media makes the job of interacting with customers on a regular basis easy. It also helps in finding a new customer base.
Social media provides one with various potential marketing options- video marketing, paid advertisement like PPC, and sharing quality content are some of them. Video marketing creates a greater impact.
Visibility of your business can be improved instantly if people are provided with complete information about activities. Do not let the content get stale, keep posting news and developments.
You can have more number of high-quality links which helps in increasing the PR (Page Rank). It also offers various opportunities to enlarge your business.
You can have a strong online presence, which helps in receiving feedback about your products and services and lets you make changes accordingly.
Social media features viral marketing. For instance, if a webpage is created on Facebook, that page can be shared by you with your family and friends, when they do the same it is shared among their family, and so on. This process can quickly spread your company motto and help build more traffic.
To survive the competition, your business must have brand awareness. You can use various social media platforms to make a mark.
It also offers various effective strategies of marketing like e-tuitions, e-book, and webinars.

 

Advantages of Web Directory Submission

January 26, 2018

Web directory submission is one of the key methods of search engine optimization.  Submission of a website to a popular web directory certainly bears great results in the form of link popularity and page rank.  Web directory submission is often a neglected area when it comes to search engine optimization techniques.  SEO methods like forum posting, article submission, blog commenting and the like are employed by the affiliate marketers these days to perfection.  On the other hand, many affiliate marketers fail to recognize the importance and the significance of web directory submission.

It is important to know that web directory submission has got its own advantages.  You should never underestimate the efficacy of submission to web directories.  Most web directories are highly ranked in the search pages of the popular search engines.  Hence if you submit your website to a popular web directory, then the chances of your website receiving high page rank is high too.

Although there are many web directories available on the Internet for you to choose from, pick the directory that enjoys high page rank in the search results of the popular search engines. There are two major types of web directories.  They are free web directories and paid web directories.  Both of them have got their own individual uses and advantages.  Submission of websites to paid web directories has specific advantages when compared to submission of websites to free web directories.

Go for a web directory that does manual submission of links so that your website improves its link popularity in the course of time. Manual submission is a vital factor when it comes to page rank.  Many search engines including Google support manual submission of links than submission through software.  Most popular web directories take the effort of improving the page rank of your website by individually submitting each of your links manually in such a way that link building is done with perfection.   Your website will receive the enormous number of visitors over a period of time by virtue of backlinks triggered from other sites.

It can be categorically said that there is no search optimization method like web directory submission when it comes to link building.  This is the opinion of experts of search engine optimization.  Therefore web directory submission should not be neglected since it contributes a lot to link popularity.  Another advantage of submission to web directories is that most directories have different categories to choose from.  You can choose the right category for your website to optimize the results.