Archive for the ‘seo’ Category

Google’s War Against Spam Goes Way Beyond Panda

January 30, 2018

The war is long and there are many casualties, but it must be fought

Think of it as collateral damage, those of you who feel you were undeservedly punished. As indicated, Panda is just another in a long line of updates designed to clean the trash out of Google’s search index, and thanks to an awesome infographic from SEO.com, Panda update victims can track the history of the war, one that started in earnest in 2003, which is around the same time Google’s hold over the search engine industry was entering the “iron-clad” stage.

Perhaps the perspective will give them some solace, as well the willingness to be prepared for future Google purges. The infographic in question. It’s a large file–almost 3000 pixels tall even with the size reduction–so be sure to click it for the full version:

Google’s search index, left unattended, would be a wasteland of spam sites, content farms, and prescription drug outlets.

Furthermore, if your site was one of the unintended victims, reports are, if the necessary corrections/alterations are made, Google will open the doors of its index and allow your site back in.

Some interesting tidbits from the infographic, at least from this perspective:

Google makes 400 updates to its algorithm each year, so even if there isn’t a widely-publicized released update with a catchy name, Google is constantly tailoring.

There were over three years between the “Big Daddy” update (2006) and “Caffeine” (2009). Before that, there were many major updates on a yearly basis. 2003 saw four separate ones, while there were two each in 2004, 5, and 6.

Do the extended wait between Big Daddy and Caffeine mean Google was actually satisfied with the quality of their index, save for the minor algorithm tweaks? Whatever the case, this graphic does a great job of informing webmasters about Google’s index-purging ways. It should also be a warning against complacency when it comes to website quality control.

Advantages of Web Directory Submission

January 26, 2018

Web directory submission is one of the key methods of search engine optimization.  Submission of a website to a popular web directory certainly bears great results in the form of link popularity and page rank.  Web directory submission is often a neglected area when it comes to search engine optimization techniques.  SEO methods like forum posting, article submission, blog commenting and the like are employed by the affiliate marketers these days to perfection.  On the other hand, many affiliate marketers fail to recognize the importance and the significance of web directory submission.

It is important to know that web directory submission has got its own advantages.  You should never underestimate the efficacy of submission to web directories.  Most web directories are highly ranked in the search pages of the popular search engines.  Hence if you submit your website to a popular web directory, then the chances of your website receiving high page rank is high too.

Although there are many web directories available on the Internet for you to choose from, pick the directory that enjoys high page rank in the search results of the popular search engines. There are two major types of web directories.  They are free web directories and paid web directories.  Both of them have got their own individual uses and advantages.  Submission of websites to paid web directories has specific advantages when compared to submission of websites to free web directories.

Go for a web directory that does manual submission of links so that your website improves its link popularity in the course of time. Manual submission is a vital factor when it comes to page rank.  Many search engines including Google support manual submission of links than submission through software.  Most popular web directories take the effort of improving the page rank of your website by individually submitting each of your links manually in such a way that link building is done with perfection.   Your website will receive the enormous number of visitors over a period of time by virtue of backlinks triggered from other sites.

It can be categorically said that there is no search optimization method like web directory submission when it comes to link building.  This is the opinion of experts of search engine optimization.  Therefore web directory submission should not be neglected since it contributes a lot to link popularity.  Another advantage of submission to web directories is that most directories have different categories to choose from.  You can choose the right category for your website to optimize the results.

How to Increase Link Popularity?

January 24, 2018

a1Link popularity is the secret of success of search engine optimization methods.  In other words, if search engine optimization methods are employed properly, then link popularity is surely attained.  Some of the SEO techniques can go a long way in increasing link popularity if used well.

Link popularity consists in the number of hits your websites receives primarily through search engines.  As a matter of fact, most visitors tend to reach your website only from searches through search engines.  Hence the selection of keywords and their application is vital when it comes to content writing.  If the content of your website is properly laden with appropriate keywords then your website will obtain link popularity gradually.  This is due to the fact that searchers across the Internet use the keywords employed by you in the content of your website to reach your website.  Hence it is important that you gain some experience in conducting keyword research.

a1The use of keyword research tools is highly recommended to get link popularity to your website.  Article submission is another SEO method by which the link popularity of your website can be increased.  Submission of articles to directories that rank high in search results is one of the best methods that can boost link popularity.  It is said by the experts of search engine optimization that link popularity directly depends upon the number of backlinks your website receives.  Article submission is the best method to attract backlinks to your website.  If your website gets visitors on account of links from other sites back to your website, then link popularity gradually increases for your site.

Link popularity is a concept that gets results gradually.  It should be said that link popularity does not happen over the night.  It takes some time to get link popularity.  Hard work and perseverance are two factors that contribute to link popularity.  As an aspiring and a growing affiliate marketer, you should work hard in terms of search engine optimization to get link popularity to your website.  High page rank is the direct result of link popularity.

The higher the page rank of your website the more is the link popularity of your website.  At the same time, it is equally important to keep the page rank reached by your website intact.  You should strive hard either to improve the page rank or take it further up in the course of time.  Hence link popularity once attained should be well maintained too.